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Thoughts on Re-Branding Your Company
About three years ago, Tropicana changed the design of its orange juice cartons. Because of this, sales of Tropicana orange juice fell significantly. At this point, Tropicana decided after a period of a couple months to transition back to its old logo.
The… 
How to Win the Lottery (and Succeed in Online Advertising)
There is one absolutely certain, fool-proof method of winning the lottery, which I will reveal at the end of this article.
Mean time, let’s talk about advertising online.
To spend money on a conventional online advertisement campaign is to…
Elegance, Vacuums, and How to Generate Buzz
Manuel dos Reis Machado, known as Mestra Bimba, was a South American martial arts master. When he was in his 80s, he was challenged to a fight by a much younger fighter, a man in his 20s. So the story goes, the…
How to Ask Without Asking: Community Creation in Social Media
Think about your top five reasons for making your most recent major purchase.
It is likely that at least one of these reasons will reflect a community-driven item of insight. Did your mechanic tell you how great a certain…
40 Horses, a Bull, and One Button: Online Marketing Simplified
Around the year 1600, in Cambridge, England, there was a stable owner named Thomas Hobson. When a prospective customer arrived at his stable to rent a horse, he would not offer the customer his choice of the horses in…
