Choosing a Wave & Decision Making

Let me tell two stories: one about surfers and one about stockbrokers.

A surfer friend was telling me about what it is like to figure out where to surf on a beach. You pile into a truck with your friends and your surfboards…


Thoughts on Re-Branding Your Company

About three years ago, Tropicana changed the design of its orange juice cartons. Because of this, sales of Tropicana orange juice fell significantly. At this point, Tropicana decided after a period of a couple months to transition back to its old logo.

The


Taking a Stock Market Approach to your Internet Marketing Strategies

How to diversify your internet marketing plan

How to diversify your internet marketing plan

In the world of internet marketing, what is the most popular method for gaining targeted traffic? If you said SEO, you were right.

SEO is one of the best ways to gain free…


Go Viral: How to Write Content that Spreads Like Wildfire

Viral Content- How to spread it like wildfire

Viral Content- How to spread it like wildfire

Whether you’re an internet marketer, a salesman, or a blogger, learning how to write excellent content is a skill worth having.

One of the biggest mistakes new internet marketers make is marketing…


Website of the Week- thevaluemarketingcoach.com

The Value Marketing Coach

The Value Marketing Coach

Every week we will feature a website that we built for our clients. Our first featured website on the Apto blog is The Value Marketing Coach

This website was created using a custom designed theme and the WordPress platform. We…